How we turned the Penn Libraries strategic plan into a concise and persuasive case for giving

Raising money without a strategic plan or clear fundraising priorities is hard… but not impossible.

Messaging Platforms fill the gap.

With a beginning, a middle, and an end.

From planning to writing, to stewardship, to endowments, to personal stories… here’s what resonated most.

Avoid conflict between your campaign and organizational brands.

What's the most important question to ask when formulating a vision statement? We have the answer.

Big-picture goals and ideals matter

You need a foundation that stands the test of time.

A successful campaign begins with strong communications

Communicating regularly about your organization’s plan and progress is good for fundraising.

Mission and vision serve distinctly different but very important purposes and are essential to your case for support.